LISE LARSEN
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PLANET OR PLASTIC?

NATIONAL GEOGRAPHIC
’PLANET OR PLASTIC?’

Each year, over 100 million marine animals are killed due to plastic debris in the ocean.

To raise awareness about this, and to encourage people to reduce single-use, we created the campaign ‘Planet or Plastic?’

The campaign launched on the front cover of National Geographic's June 2018 issue.

 

 
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It caught the media’s attention.

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And it caught people’s attention.

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But most importantly, it inspired people from all over the world to take a stand against plastic pollution by joining the (ongoing) conversation: #PlanetorPlastic

 
 

AGENCY

McCann New York

VISUAL ARTIST

Jorge Gamboa