THE DAVE THOMAS FOUNDATION by WENDY’S
’UP FOR ADOPTION’
The plight of animals has overtaken the attention of humans. While 30,000 children wait in the foster care system in Canada, the most talked about adoption campaigns in the last decade have been about animals, not humans.
We used this observation to capture people’s attention.
On UpForAdoption.ca, people could learn how to help–and not least, who to adopt.
The campaign netted an increase of 370% in website traffic and was the Dave Thomas Foundation’s most effective online donation campaign ever.
AGENCY
McCann New York x McCann Toronto